Expert Takes12

Conversion Rates: Why They Matter and What You Can Do Expert Takes

Conversion Rates: Why They Matter and What You Can Do

Reaching mortgage lending success depends on treating home loans like a sales funnel—driving inquiries through strong promotion, multiple application channels, and fast, skilled first contact to increase conversion rates. Disciplined lead tracking, timely follow-up, and ongoing engagement with borrowers dramatically improve application pull-through and closed loans.
Brian Latta
April 14, 2026
Supporting Niche Lending is Critical for Community Financial Institutions Expert Takes

Supporting Niche Lending is Critical for Community Financial Institutions

With first-time buyer market share at historic lows, flexible programs are mission critical. To compete and retain market share, a broad product menu is essential. From FHA and VA to over 2,500 DPA programs, niche products allow you to serve underserved segments while meeting CRA objectives. NavPros provides the fulfillment expertise to handle these…
Troy Ford
April 14, 2026
Choosing the Right Home Lending Partner: A Key to Mortgage Success  Expert Takes

Choosing the Right Home Lending Partner: A Key to Mortgage Success 

To succeed in mortgage banking, financial institutions need a strong commitment to promoting home loans and the right partner to deliver exceptional service. This video delves into the importance of offering a wide range of products, from niche loans to comprehensive borrower communication strategies. Learn how NavPros, with its deep…
Brian Latta
September 28, 2024
Breaking the Myth: Mortgage Technology as an Ongoing Journey  Expert Takes

Breaking the Myth: Mortgage Technology as an Ongoing Journey 

Many financial institutions view technology as a finish line, but true success lies in continuous refinement. In this video, discover how modern mortgage platforms are transforming workflows and streamlining loan processes. Learn how technology is shortening loan closure times to just 10-15 days and why constant support is key to…
Brian Latta
September 10, 2024
Leveraging Specialized Expertise in Mortgage Lending with NavPros Expert Takes

Leveraging Specialized Expertise in Mortgage Lending with NavPros

Mortgage lending demands a high level of specialized knowledge, often spread across multiple roles. This video highlights how partnering with NavPros allows financial institutions to offer niche loan programs without the need for in-house specialization. Learn how NavPros can complement your existing team with customized solutions tailored to your institution's…
Brian Latta
September 10, 2024